Allergan Announces the 50 in 5 Challenge

Introducing a Landmark Partnership Between Allergan and the Aesthetic Surgeon Community

According to the most recent procedural statistics report from the American Society of Plastic Surgeons (ASPS), more than 2 million cosmetic surgeries were performed in 2007.¹ Breast augmentation, the second leading cosmetic surgery in the U.S., grew at a rate of 4.1% with 399,440 breast implant procedures performed last year.¹

Reoperation rates continue to be an area of concern although the number of breast augmentations has increased annually and overall patient satisfaction remains consistently high. The Allergan Core Study reported results based on 4 year data that revealed the incidence of reoperation in 455 primary augmentation patients was 23.5%.² For revision augmentation subjects involved in the trial (n=147), reoperation rates were even HIGHER AT 35.3%². The primary reason reported for reoperation in both augmentation and revision patients was capsular contracture, followed by implant malposition, ptosis, and hematoma/seroma (Table 1)².

Table 1: Allergan Breast Implant Core Study Reoperations Through 4 Years²

The 50 in 5 Challenge

As aesthetic surgeons, our leading goal is to safely provide excellent cosmetic outcomes for women seeking breast augmentation or reconstruction. That is why we have introduced this landmark professional education initiative called the 50 in 5 Challenge. Simply stated, this program is designed to provide aesthetic surgeons education centered on best practices to help reduce the incidence of breast implant revision by 50% within 5 years. To take the first step in achieving this goal, the Allergan Breast Aesthetics Executive Council – a distinguished advisory panel of 10 internationally recognized leaders in breast surgery – has developed core practice principles focused on four key areas directly related to reducing revisions and improving patient outcomes. These areas include:

• Patient Education / Evaluation
• Pre-Operative Planning
• Surgical Technique
• Post-Operative Management

Register Today to Take the 50 in 5 Challenge and Learn More About the Program

Take this opportunity to maximize your aesthetic results and optimize outcomes for all breast implant patients including the most challenging cases. Click on the registration button below to enroll now in the 50 in 5 Challenge and sign up for future programs. We look forward to seeing you at our upcoming 50 in 5 event.

Sincerely,
Allergan Breast Aesthetics Executive Council

References:

1. American Society for Aesthetic Plastic Surgery. 2007 American Society for Aesthetic Plastic Surgery Statistics. Available at: http://www.surgery.org/download/2007stats.pdf. Accessed April 25, 2008.
2. 1.Directions for Use. NATRELLE?Silicone-Filled Breast Implants. Smooth & BIOCELL® Texture. Santa Barbara, CA: Allergan, Inc; 2007. Available at: http://www.allergan.com/assets/pdf/L034-03_Silicone_DFU.pdf. Accessed April 23, 2008.